For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U. Now I have the answer And the best thing is that it's a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque's "16 Word Sales Letter tm " is such a strategy. I'm going to recommend this as a must-read to all my copywriting proteges. Why haven't you heard of him?
Because while others are selfpromoting He never stops. He's a 9-figure sales machine and our business's secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative or even useful , but this book shattered my expectations--I found page after page packed with fresh ideas.
It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why.
It's a must-read primer for anyone who writes sales copy Read this book--and learn from one of the best. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter tm , reveals for the first time the secret to his astonishing success.
In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world's top copywriters. There was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except Fortunately Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. Get Your Copy Now. Learn how to get what you want. Learn how to increase your conversion rates.
Learn how to make it easier to write anything using formulas and mind-hacks. The information inside has turned keystrokes from my fingers, into millions of dollars in sales.
Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page. HOPKINS is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
His methods are still prized for their efficacy today. In this groundbreaking work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages. This new edition of the classic guide to letter writing offers readers practical solutions to a number of everyday personal, consumer, business, and legal problems.
It also contains handy tips for letter writing using non-traditional methods such as e-mail and fax. This chapter is somewhat outdated because it talks about the business reply envelope. However the parts about having a physical attention grabber are priceless.
Now we dive into the copy side of copywriting. This chapter is filled with tons of good how-to's for your copywriting business. This is a classic copy formula that's been used succesfully thousands of times. Next we explore the idea of hand-copying ads. Literally finding successful ads and hand copying them down to help average marketers become truly great.
Here Halbert talks about the layout of your letter and how to provide "eye-relife" to your potential customers. This section is all about first impressions. He makes lots of observations on how certain people react to specific situations. This chapter has a few life lessons in it from the lens of being in prison. Also there's a good lesson about when you should NOT make decisions in life.
This has all to do with propositions and the reason "why" behind sending a letter and how to convey that well in the copy. Here he explains the trick of reading your copy out loud and how you can get a sense for how things should feel and flow with a letter. This is a motivational letter to his son. Suarez Scientific Advertising by. Hey, I like having ink and paper in my hands. In Chapter 10 of The Boron Letters, Gary walks Bond through the steps of writing a hypothetical direct mail campaign for an information product showing people how to invest in real estate.
When he wrote the first letter, I was 15 and at that age all young men think they are invincible to what ails old people. Want to Read saving…. It cleans you out, it settles you down and it gives you a nice glow that will stay with you throughout the day.
In those days Gary knew how to stay low and play simple with clear mind. A positive addiction is simply being addicted to something like exercise that improves the quality of your life.
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Jam Packed. I Bid Thee Farewell. Enlightening And Extremely Time Sensitive! My Most Important Newsletter! Happy To Be Alive!
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